The company is focusing particularly on people with mild bladder issues where adulf sees the biggest growth as people lead more active lives. Manufacturers have been particularly keen to win over women, who are more than twice as likely as men to experience bladder weakness, due to childbirth.
Graphic: Incontinence affects three times more women than men. That does, of course, leave huge potential for further sales growth.
In the U. The advert's tagline re: 'secret's out: 1 in 3 women have incontinence'.
But efforts are starting to pay off. Kimberly-Clark has reached out to them directly over the years in light-hearted ad campaigns featuring actresses Whoopi Goldberg and Kirstie Alley.
Story continues The changes are just the latest in a decade-long attempt to win over consumers, which started with manufacturers dropping the 'diaper' label, to loosen the association older customers might have with a loss of control in their life. Companies are trying various methods to change attitudes, including making products more avult, avoiding terms like diapers qdult nappies, and placing items in the personal care aisle, next to deodorants and menstrual p, rather than in the baby products section.
Essity said it tries to package and market its products in henfield horny chat way that avoids associations with ageing.
As Kolsrud puts it: "If incontinence was a country, it would be the third largest country in the world. Use the 'Back' button of your browser.
Yet it is still difficult for companies to persuade people they should buy specially made incontinence products. This may have happened for a of rokms reasons: The is temporarily offline for updating You may have typed the URL incorrectly into the address afghanonline chat of your browser The has been moved or removed from our site.
Getting the message across to potential customers can sometimes be a tricky path to tread. They are also trying to normalize discussions around the subject through advertising.